Seller acquisition starts before a valuation request. It starts when an owner asks a question that reveals uncertainty, intent or a decision ahead.
Begin with the commercial decision
Define the conversation the agency wants to earn: an initial valuation, a discreet seller consultation or a discussion about an instruction. Then work backwards to the questions that legitimately precede it.
Group intent, not just keywords
Separate valuation, preparation, process, agency-selection and local-market questions. Each group needs a useful answer and a clear next action. Avoid making legal or tax claims without current authoritative sources and specialist review.
Measure the path
Capture the landing page, campaign context and stated goal with the enquiry. Traffic can show discovery; valuation requests and qualified seller conversations show business relevance.